Image by ChrisWaldeck
Celebrities like Paris Hilton benefit from Sensationalism in the media in which they are essentially famous for being famous. The effect of the Media focusing on celebrities can cause people to see them as idols or just improtant people based off their exposure to the media needle exposing us to them.
Also, the effect of the hypodermic needle can have an effect on soft news versus hard news. By sensationalizing celebrities, we tend to focus on them instead of important issues such as war, health evolutions, new discoveries and current events that would qualify as "hard news." Sensationalizing celebrities can weaken the effect of news on an audience by creating an effect of a more pop culture.
Photo from:http://en.wikipedia.org/wiki/CelebrityPermission by Wikipedia Commons)
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